Eight weeks to build the proof investors test for, then pitch it live to a panel of real VCs, before your round ever opens.
This isn't an accelerator. It's one specific problem, solved well: aligning your goals and metrics to what a raise actually tests for, so your acquisition spend builds the sustainable growth you require and backs your ask.
Apply for a seatFirst cohort begins January 2027. Seats are limited and screened for fit.
The Fundable Founder Program is the eight-week cohort where you turn early demand into the proof investors actually look for, so your first raise is a conversation you walk into ready, not one you scramble to prepare for.
We never take a cent of your company.
Just a fraction of the cost of a consultant, advisor, or other fractional operator.
Most founders build two stories, one for the product and one for investors, and only reconcile them right before the raise. This works the other way: from day one you build against what investors test for, so every experiment doubles as evidence for your raise. One motion, one set of numbers, both questions answered at once.
B2B, B2C, or B2B2C, the program covers all. Shared sessions on the raise and the metrics, plus a track for your model, led by the specialist who works in it, so you're never sitting through the other model's channel work.
"I've got a live product and early traction, customers, revenue, or a first channel, but I don't know if it's the kind investors will believe."
"I'm planning a pre-seed or first real raise in the next nine months, and I'd rather build the muscle myself than hire for it yet."
If either sounds like you, and you've raised only from friends, family, or an angel or two so far, you're the founder this was built for.
Each session moves you one decision forward, and you leave every one with something built. Open any session for the format, and the detail.
Hear directly from a Pre-seed VC about the signals they look for. Map your goals and North Star to your raise timeline, then learn the non-negotiables investors test for: sticky customers, repeatability, commercial capability. A venture investor joins in person to tell you how they read a founder's signals, what earns a second meeting and what gets a pass, so everything you build over the next eight weeks aims at the right target.
Define the customer who will actually pay, from evidence, not a guess. Build a scored early customer profile from real data, from customer interviews to third-party research, that quantifies the desperation: does it save them money, time, or risk?
Build the metrics that prove your customer to investors, not just to you. Set your North Star and supporting metrics for engagement, retention, and repeatability. Separate the metrics that prove your customer to investors from the internal ones you run the business on, then pressure-test that they measure the desperation you defined.
Turn your analytics into clean data and funnels you can trust. Bring your analytics up to a single view of the customer with real data fidelity, then build the conversion funnels that show exactly where, and why, you lose customers along the way.
Design a low-cost channel test with success defined before you spend. Examine the channels that fit your motion, from organic and social to outbound, partnerships, and email, and plan a zero or low-cost test tied to your KPIs.
Put the test in market, with two hours of 1:1 coaching just for you. Run your test for real, with cohort meetups as needed to read the data together, tune, and optimize as results come in.
Read your results with your coaches and peers, and decide where to push. Share what worked, what didn't, and what you learned, and get direct feedback from your peer founders on where to optimize, amplify, or pivot, so you leave confident in your analytics and how to cost-effectively drive the growth investors want to see.
Present what you built to a panel who fund and support raises, then celebrate. You share what your in-market test actually proved, and a panel of guests from the funding world responds in real time. Venture investors, a legal partner who lives in the deal room, and a banking partner tell you plainly whether your commercial signals look like what they fund, where they'd push, and what would make them lean in. Not pass-or-fail. A straight read from the people whose job is to say yes or no, followed by a happy hour to celebrate the cohort.
Every session is led by two operators who have built and measured this exact work inside real companies. And you don't just hear the theory of what investors want, guests from the funding world join you in person.
Go-to-market leader with over two and a half decades across MarTech, data, growth, and lifecycle marketing, including eighteen years at Google plus roles before and after it. Your coach across all eight weeks.
Product growth and strategy experience from almost 3 decades at Microsoft, Amazon, and startups, and a current pre-seed angel investor who sits on the diligence side of the table. Your coach across all eight weeks.
Guests we bring to the cohort:
We promise what we can control, and we're straight about what we can't. No one can promise you a term sheet. What you can count on is two wins: you leave more fundable than you arrived, with the proof in hand, and you leave with a clear, sustainable growth plan that works within your cost to acquire a customer (CAC).
Aligned product and funding metrics, a clean narrative, and evidence you can walk into an investor conversation with. When you do, the questions you get back get sharper and more specific.
Designed, launched, and read. A scored customer profile, one channel test live with clean tracking, and a sustainable growth plan you can keep running within a CAC that works, with an early read on what's repeatable.
In hand, by the end
Being fundable has several critical components. Your cap table, your financials, and the legal scaffolding of a raise all matter. What we build in this program is the commercial signal: the strategy, metrics, and go-to-market acquisition that prove customers want what you have and that you can reach them repeatedly. You'll hear from a legal and a banking partner about the other pieces, but building your cap table and financials is not what this program covers.
About two hours of live session time a week, plus a few hours of build time, for eight weeks, with a three to four week in-market test in the middle. It's designed to run alongside building your company, not instead of it.
A live product or usable MVP, some early signal (users, revenue, or organic traction), and a first real raise on the horizon in the next nine months. Pre-revenue is fine if you have genuine traction to build on.
No. You keep 100% of your company. The program fee is the only cost.
No. We've designed this to be a cost-effective way for a startup to get fundable, and we encourage co-founders to attend together, at no extra charge.
No, and we've designed it to be narrower on purpose. An accelerator teaches a broad curriculum: pricing, hiring, legal, ops, a little of everything. We solve one specific problem: aligning your goals and metrics to what a raise actually tests for. Think of us as a booster to your incubator or accelerator, many of which we partner with, not a replacement for one. And where a demo day usually means recruiters or a general audience, ours is the real thing, a working session with a venture investor, a legal partner, and a banking partner who tell you plainly whether your signals hold up.
Both, plus B2B2C. Sessions on the raise and the metrics are shared, since every founder is tested on the same signals. Channel work splits into a track for your model, led by the specialist who works in it, Robin for B2C, Shanti for B2B, so you're building against your own motion, not someone else's.
We expect basic analytics to be in place before the program begins, so we can build on real data from day one. Not sure what's right for your company? Ask Robin and Shanti, and we'll help you get the right setup started before we begin.
Yes. A big part of the program is helping you identify and use the most effective methods, processes, and tools for each step, many of them AI, but not all. Throughout the workshops we'll share what to use, when, and how, at every step.
A small cohort of founders at your stage, here in the Seattle area. You get real relationships as you grow, because we screen for fit.
We review every application personally. If it looks like a fit, we'll follow up to schedule a short call to confirm and get you ready for the cohort. If it's not the right moment, we'll tell you plainly and let you know when to reapply.
Seats are limited and screened for fit.