Velix Group is Robin and Shanti. When you engage us, you get us: in your Slack, in your data, in the rooms that matter.
Shanti's career spans two worlds that rarely talk to each other: the engineering discipline of Microsoft and Amazon, and the scrappiness of founding her own startup. At Velix Group, she brings both lenses to early-stage founders, working across market positioning, competitive dynamics, and go-to-market strategy. She helps teams sharpen their fundraising approach, tighten unit economics, and build growth plans they can actually execute.
She advises and mentors startups through Plug and Play, AI2, Golden Seeds, and other angel groups. Her depth spans B2B and B2C, hardware and software, product and operations.
Robin built her career at the intersection of early-stage hustle and institutional scale. After two startups, she joined Google before it was a household name and spent eighteen years building a global enterprise practice from the ground up.
She knows what separates companies that scale from companies that swirl: disciplined GTM architecture, knowing precisely who the right customer is, and the willingness to say what founders don't always want to hear. As Managing Partner of Velix Group, she works with founders to validate GTM readiness and build repeatable revenue engines. Her domain expertise spans SaaS, AI, retail and ecommerce, adtech, media, and travel.
Most advisory engagements produce a document. We produce a motion. The difference is whether someone stays to see if it runs.
We have seen founders spend eighteen months building a machine that goes in the wrong direction. Speed matters. So does orientation.
B2B, B2B2C, B2C: the fundamentals are the same. Product in market. Customers generating signal. A specific problem worth solving.
We do not claim outcomes we cannot verify. Every result on this site is confirmed by the client named next to it.
The GTM Diagnostic is real. If we are not the right answer, we will say so, and tell you who is.
You hire us. You get us. There is no team behind us that executes what we sell.
A free conversation covering your current data and signals, your growth goals, and your budget and raise plans. We figure out together whether the Fundable Founder Program, an embedded engagement, or project-based work is the right fit, or whether we should reconnect later.
For pre-raise founders, that is the eight-week cohort. For seed and Series A founders, we are usually working within days: a rapid audit of your data, your team, and your current motion before we build anything new.
We operate in your Slack, your data tools, your existing stack. We do not require you to adopt a new project management system or reporting cadence that only we understand.
Everything we build, we document. When the engagement ends, your team should be able to run the motion without us. If they cannot, we have not done our job.
We write clearly and report on outcomes, not activity, on the cadence and in the format that works for your board or your own operating rhythm.
A GTM Diagnostic is a free 45-minute conversation, no pitch attached.
Book a Call With Us