Advisory Services
Simply Bread
From Bottleneck to Momentum
The Challenge
Simply Bread was experiencing the classic "busy but stalled" operational paradox common in high-growth companies. The CEO was forced into every meeting just to ensure accountability. This constant operational drag stole 4+ hours of critical strategic time per week and was directly decelerating their path to Series A. The constraint was time. The risk was momentum.
The Velix Approach
We didn't deliver a report. We embedded to install the system — architecting the operational spine of the organization with the speed a growth-stage business requires.
What we built
- Quarterly Clarity: Aligned all GTM, Product, and Operations priorities to a single set of measurable outcomes, so every hour of effort rolled up to the North Star.
- Accountable Rhythms: Implemented standardized daily huddles and weekly syncs with clear data inputs and outputs — forcing managers to deliver facts, not frustration.
The Results
- 4+ strategic hours per week reclaimed by the CEO, redirected toward capital strategy.
- 5 hours per week of wasted management time eliminated across four managers — nearly $100,000 per year in working capital recovered.
- A clear, predictable operating rhythm that gave the CEO the certainty to execute their next strategic move with confidence.
Fractional GTM
Unique Minds
From Zero Signal to Investor-Ready Unit Economics
The Challenge
Unique Minds was preparing for a critical funding round and needed to demonstrate capital-efficient, scalable unit economics for their B2C channel. The problem: no reliable intent-to-pay signal existed at the pre-scale stage. The CEO could not commit runway capital to paid channels without a GTM playbook that proved profitability first.
The Velix Approach
We embedded as the fractional GTM operator. The mandate was simple: de-risk the next capital investment by proving channel viability at a microscopic budget — not vanity scale.
What we built
- Engineered Proxy Metric: Defined and optimized against a high-leverage in-app event — "enable notifications" — as a proxy for customer quality and retention potential when no true purchase signal existed yet.
- Disciplined Capital Deployment: Executed a focused, low-budget test to isolate the highest-value audience segment and validate the path to profitability while strategically deferring large-scale spend until the B2B2C clinician channel was established.
The Results
- LTV to CAC ratio of 4.3:1 demonstrated — a strong signal of channel profitability for Series A investors.
- Validated the ability to recover the initial engagement cost by month three of subscription — a key capital efficiency metric.
- Confirmed D2C as a viable channel while identifying the B2B2C clinician channel as the most efficient wedge for high-quality earned growth — protecting runway in the process.
