Who We Are

Velix is a group of seasoned leaders with a unique blend of experience building and scaling startups to global enterprises, coupled with deep insights from the venture capital and angel investment ecosystems. Our diverse backgrounds in strategy, product, engineering, growth marketing, operations, and finance empower us to provide founders with practical, data-driven guidance to navigate critical growth phases and secure successful funding. We're not just advisors; we're hands-on partners dedicated to helping you build a resilient, high-impact company and achieve your vision.

How We Serve

Velix partners with founders navigating growth and change by providing strategic support and consultation throughout the lifecycle of a startup before, during, and after raise cycles.

Before Raise

Not all capital is created equal. Velix clarifies the best routes for your specific goals and company and facilitates key funding connections. Our support ensures your company is thoroughly capital-ready, with a competitively positioned offering and robust financial foundations that instill confidence during investor due diligence.

During Raise

Lead with confidence and clarity. Velix coaches you through every stage of your raise cycle, from refining your narrative to constructing a sound cap table and skillfully handling negotiations. This preparation ensures you stand out, expertly guiding potential capital partners through your financials and confidently addressing their inquiries about risk mitigation, product development, and the talent needed to fuel your growth.

Post Raise

Don't waste a moment of opportunity. Prove to yourself and your funders that your company is poised and ready to amplify your capital. Execute effectively on quick strategies to deliver sustainable MRR with low CAC and churn. Produce further ROI by implementing operational efficiencies and galvanizing your team to advance product development. Velix will help you maximize results and reduce inefficiencies.

Why We're All In

Shanti Punukollu

Operations, Product, Strategy, Business Development

Robin Lien

Go-to-Market, Operations, Management, Leadership

Charlie Lieu

M&A, Venture Capital, Big Data, Logistics

A strategy and product leader with an engineering foundation, Shanti excels at evaluating early-stage companies and refining their business models and investor narratives. Her experience spans leadership roles at Microsoft and Amazon, where she scaled products and drove business transformation, providing a global perspective on growth. Shanti leverages her angel investing and advisory background to guide founders in market positioning, fundraising, and developing scalable growth plans.

Robin is a proven leader in scaling customer and revenue growth within global consumer markets from startups to Fortune 100 companies, bringing deep expertise in go-to-market strategies and digital marketing honed at Google. Her data-driven approach helps startups optimize growth and quickly produce ROI. Her extensive organizational scale and leadership knowledge offer founders invaluable support in managing teams and culture through their unique phases of growth.

Charlie is a technologist, scientist, unicorn builder, and venture capitalist with a track record of transforming ambitious ideas into reality through her expertise in software engineering, data science, and M&A. As a co-founder of AirTerra, she scaled a startup to exit. Her diverse background across startups and Fortune 100 companies, coupled with her deep understanding of logistics and finance, makes her a sought-after partner for founders and investors.

We believe in the power of your vision and the audacity of your journey. As founders ourselves, we understand the relentless drive, the late nights, and the ambition to build something extraordinary. We're here not just to consult, but to champion your potential and provide the strategic fuel to turn your groundbreaking ideas into lasting impact.

They designed and led us through a simple strategy with practical tactics we could deploy quickly to achieve our growth goal to 7X in one year.

Kiley Dhatt, Community Roots Housing

Due to Shanti’s years as a product executive, she normalizes the challenges I go through and helps me move from feeling lost/overwhelmed to extreme clarity on what to do next.

Julie Kim, Hubspot