Prove what works before you spend to scale it.

Two go-to-market (GTM) operators who embed with your team to find the customers worth acquiring, design the metrics, measurement and funnels that prove which channels bring them in, and hand you the playbook to keep it running.

For founders with early traction (first users, revenue or a channel that's working) through Series A.

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A free 45-minute conversation about your customers, channels and numbers.

Grounded in operator experience across startups, Google, Amazon, and Microsoft.

Robin Lien, Managing Partner at Velix Group Shanti Punukollu, Managing Partner at Velix Group

Robin and Shanti are the two operators behind Velix, with backgrounds at startups as well as Google, Amazon, and Microsoft, now embedded with founders instead of advising from the sidelines. When you work with Velix, we build alongside you and leave you with an engine and operations that you can run with or without us.

Meet the team →

Three ways to work with us

Pre-raise and Pre-seed

The Fundable Founder Program

The Fundable Founder Program is an eight-week cohort where you turn early demand into a commercialization engine and the proof investors actually look for, built around a live channel test, hands-on coaching, and a closing session with real investors, so your first raise is a conversation you walk into ready, not one you scramble to prepare for. You keep 100% of your equity throughout.

See the Program

Seed stage +

Build the commercialization engine

We help you move from founder led sales to a playbook that proves your business can grow without you in every deal. That means validating your ideal customer, building the first repeatable acquisition channel and the retention motion that keeps it paying off, and designing the measurement and conversion funnels to prove both work, then handing you a playbook your team can run on its own.

Unique Minds 4:1 ROI (low-budget test) · Simply Bread ~$100K/yr recovered · Oddli new customers cost less to acquire than an average order was worth See our methodology

Series A

Scale and operationalize

The playbook that got you this far, founder led sales and instinct, isn't the one that scales. We design the weekly operating cadence and measurement a growing team needs, and give you a clear read on your next GTM hire: a full-time CMO, a head of growth, or not yet. It's the same work Robin and Shanti ran at Google, Amazon, and Microsoft, sized for your stage.

See our methodology

Named results from named clients

4:1 ROI
Low-budget paid test, Unique Minds
See how →
~$100K/yr
Management time recovered, Simply Bread
See how →

Our work and results →

"The most valuable thing they helped me see: it's not just okay to niche down, it's even better to get hyper-focused to find your champion users. Every tweak we made to tighten the website copy and marketing moved the needle. Higher click-throughs. Longer time on site. More actions completed."

Jane DashevskyThe Starter Set

"We were looking for a partner who could help us think through go-to-market and also roll up their sleeves to execute. Velix did exactly that. They helped us define and track early customer signals, evaluate new channels and segments across B2B2C and B2C, and build our marketing and customer analytics infrastructure. They brought a level of structure and discipline that helped us make better decisions."

Elad ZiklikUnique Minds

"Velix helped us build the data foundations, metrics, and KPIs needed to scale into new acquisition channels effectively. It has allowed us to test and spend within our effective CAC goal confidently."

Ellie ChenOddli

"Velix quickly became a trusted advisor, taking a hands-on approach to streamline our operations and equip the team with clear systems, tools, and guidance. The result has been a significant boost in focus and productivity."

Stijn VanorbeekSimply Bread

"Robin and Shanti are a dynamic duo. Their advice and connections are on point and super valuable as a founder. They've helped me think through some strategic product pivots and connected me with industry experts and advisors."

Nancy LiangArtiFashion

"The first time we had a truly meaningful conversation about our customers, our data, and our product strategy. Having experienced operators who ask the hard questions and help bring clarity is incredibly valuable."

Bilkay RoseFounder & CEO, Eluum

Our Methodology

Every way of working with us runs the same three steps. The Fundable Founder Program runs them in eight weeks with a cohort. Seed and Series A engagements run them embedded with your team, on your data.

1

Diagnose

Whether you have clean tracking and a proven playbook or nothing at all, we determine the go-to-market areas of focus and the key goals and signals that determine success for your company and upcoming raise, ensuring you are building towards investor expectations.

2

Design

With your data, we design the playbook for testing sales, acquisition, and retention channels, with success defined up front so you can pivot on what you learn or double down on what works.

3

Dig In

Embedded alongside you we build, test, measure and document to support your organizational learning and growth. Everything is operationalized so that you can run with or without us.

Common questions

What stage of company do you work with?
We work with founders by stage: pre-raise and pre-seed founders through the Fundable Founder Program, seed founders building their first commercialization engine, and Series A founders scaling one that already works. We are not the right fit yet if you are pre-product or have no signal to build from.
How is Velix different from hiring a fractional CMO or GTM advisor?
You get two senior operators, not one function, and not a generalist advisor. We know what investors expect at each stage, and we align your go-to-market work to the signals and metrics that support both org growth and investor readiness. Engagements flex to your runway: project-based where a monthly retainer doesn't fit, embedded where more time is needed. A pre-seed company and a Series A company need different things from us, and we scope to that instead of selling one size.
Does building a repeatable engine actually help with investors?
Yes, and it's often the real reason founders come to us. What makes your business run and what investors diligence are the same set of numbers: a channel that repeats, a CAC, LTV, and ACV that hold up, retention that isn't a guess. We build that with you, so what you show investors is what's actually running, not a story built for the deck.
Do you help with retention and customer success, or just acquisition?
Both, and they're the same problem. A channel that repeats only works if the people it brings you stick around, so retention is what makes an engine durable instead of a one-time spike. At Oddli, the same engagement that made new customers cost less to acquire than an average order was worth also built the retention motion that turns those first-time buyers into repeat customers. Customer success done well becomes a channel of its own: organic word of mouth, a refer-a-friend motion, or, on the B2B side, one customer's team recommending you to the next. We build for that from day one, not as a follow-on service once the first channel already works.
How fast do you produce something useful?
We move as quickly as you need us to, and with your permission we're often eager to jump into your data as soon as the second meeting, so that we can provide meaningful value to you within a week. From there, based on plans and scope, we remain flexible to move at the pace your organization requires.
Do you work with Series A companies?
Absolutely. At Series A, the focus shifts to operationalizing and scaling: your org, your sales and acquisition channels, and your LTV or ACV. The question is no longer whether it works, but how efficiently, and whether the org can run it without you in every room. We bring deep experience and sophistication in building and managing high-velocity scaling organizations, both at the companies we worked at (Google, Amazon, and Microsoft) and the companies we worked with, from IPO through Fortune 100.
What does it cost to work with Velix?
Every engagement is scoped to what you actually need and your budget, not sold as a fixed package. A free introductory call is where we figure out together whether we're the right fit and what shape the work should take.
Do you have knowledge of and work with AI tools?
Absolutely. We're experts in multiple AI tools and workflows that support every stage of go-to-market a company needs, from building brain centers that hold your brand positioning and source of truth, to developing and building creative, to workflows for reporting, lead generation, and more.
Why work with Velix instead of hiring our first head of growth or CMO?
A first growth or marketing hire is learning the role at your company, on your dime. We've already run this work at every size, from a pre-seed budget too small to touch runway to acquisition and lifecycle programs at Google, Amazon, and Microsoft scale, so we spot a broken foundation before it costs you a quarter. We've built the org design and operating rhythms that hold as headcount grows, not just a first campaign. And because we've hired for this role before, we'll tell you exactly who you need and what to screen for when you're ready to make it, instead of you learning that the hard way.

Before you spend to scale, know what's actually working.

Most founders have more data than they think. What's missing is the read on what to do with it.

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