We are Velix

Founders leading growth face unique challenges

We help you cut through the noise, giving you the confidence and clarity to scale smarter and make every move count.

The Velix Method

We offer project-based, contract, and fractional support, embedding directly into your business.

The Velix Partnership

A comprehensive partnership for leaders committed to repeatable, robust operational systems. We bring factional leadership support to help bridge gaps in your talent.

Here's what makes us different

- and why founders trust us

Hands-on Partners

Your staff doesn't have to waste. We're not advisors floating above the fray; we're your true partners. We embed with vou and vour team to build frameworks and processes for optimal execution.

Breadth of Experience

Speed, agility, and clarity

You don't yet have the talent you need on your bench. Our broad and diverse expertise leading global operations at companies like Google and Amazon, and navigating venture capital means you get the advantage of our combined strategic foresight and operational savvy.

You need quick, effortless wins. We're obsessed with efficiency. We we move quickly get up to speed fast, and provide simple, uncomplicated methods to boost your business outcomes. We re experts at turning uncertainty into momentum.

Here's what our customers say

”Shanti at Velix is an excellent product executive with a strong technical background. She has a unique ability to cut through ambiguity to drive the right strategy and outcomes for the customer and business.”

- Lakshmi Nidamarthi, DreamBox Learning

”Velix (Robin) has been a highly effective partner for us at our company. She helped us define appropriate goals and metrics for our business development channels.”

- Sarah Derenger, Seattle Foundation

About us

We believe in the power and audaciousness of your vision. As founders ourselves, we understand the relentless drive, the late nights, and the ambition to build something extraordinary. We're here not just to consult, but to champion your potential and provide the strategic fuel to turn your groundbreaking ideas into lasting impact.

Robin Lien

Shanti Punukollu

A strategy and product leader with an engineering foundation, Shanti excels at evaluating early-stage companies and refining their business models and investor narratives. Her experience spans leadership roles at Microsoft and Amazon, where she scaled products and drove business transformation, providing a global perspective on growth. Shanti leverages her angel investing and advisory background to guide founders in market positioning, fundraising, and developing scalable growth plans.

Robin is a proven leader in scaling customer and revenue growth within global consumer markets from startups to Fortune 100 companies, bringing deep expertise in go-to-market strategies and digital marketing honed at Google. Her data-driven approach helps startups optimize growth and quickly produce ROI. Her extensive organizational scale and leadership knowledge offer founders invaluable support in managing teams and culture through their unique phases of growth.

Go-to-Market, Operations, Management, Leadership

Operations, Product, Strategy, Business Development